as ilie explains, “they need to know, ‘what can i do in the privacy of my own home to eat better, to feel better physically, to emotionally feel better and feel that i have some control of my life?’” the aim is to empower individuals to take an active role in their own care, working alongside the healthcare system to lead a better, longer life.
“what we’re doing is we’re translating all this knowledge that’s sitting there on the shelves to empower people, we tell them this is what the science is, what the evidence is.”
an example would be oxidative stress from being in a stressful situation or constantly being in a fight-or-flight situation: i need to go to work. i need to take care of my kids. i need to pay my bills. i need to make sure that my doctor treats me just as well as he would treat somebody else. research shows that constant little stresses are worse than major stressors like divorce, and lead to inflammation that fuels cancer and other diseases.
ilie and her colleague are on video calls themselves to demonstrate how to calm stress with practical tools, like how to navigate a conversation with your doctor, breathing exercises, structured physical activity and healthy meals.
“once a week, we release a cooking video that shows how to use plants and vegetables to make delicious foods that are going to last in the fridge two to three days. they’re going to feed your body, feed your soul. we can customize that for indigenous people who have cooking traditions and rural people who don’t have the luxury of large supermarkets.”
this virtual approach to self-care for men with prostate cancer can be scaled and adapted around the world, and ilie is currently travelling in south africa to make presentations to medical and patient groups. canada is leading the way in innovative care.
“it has given me a more positive outlook on life,” holtkamp says of the program. “it has given me again the knowledge that it’s in my hands. i can change to the positive and choose to be healthy. i watch what i eat, and i realize how important exercise is at my age.”