“people, in a world that’s uncertain and stressful, they feel a sense of control (when doomscrolling). maybe it’s not really having more control because it’s not actually giving you more control over outcomes … but it feels that way,” said dr. gold. “i have more of a sense of control over what is happening. i have less uncertainty because i’m reading this headline. that quick positive boost makes people want to keep looking at this.”
that’s the psychology piece, which tells people to continue scrolling, or pick up their phone to look again, even if they’ve just put it down to perform another task.
but it’s not just psychological. it’s biological as well. dr. gold says that it works much like the addiction cycle that’s associated with illicit and mind-altering substances, or other activities that can lead to addiction.
“dopamine is this feel-good hormone that is involved in the reward system, and it can be involved in many different things like eating, sex, and activities that we do for pleasure. and dopamine makes us feel good when it’s released,” she said. “dopamine is released when you get those quick hits of information that reduce feelings of uncertainty, making that cycle continue.”
it’s also challenging to escape the cycle simply because of the way the world is today, and because social media algorithms are set up in a way that feeds you more of what you’re interested in based on your activity.
“we’re in a world now where there’s a lot of negative stuff that’s been happening, so on one hand, that’s kind of just what’s out there,” said dr. gold. “on the other hand, it’s the curated social media experience because … more people are feeding into that algorithm by responding to it in some way.”
how to curb doomscrolling to protect your health
there are a few ways to combat the effects of doomscrolling, the first being able to recognize that the content you’re consuming is causing you harm. according to dr. gold, it’s challenging, especially for teens and children, to look inward and assess the impact of negative posts and headlines on themselves, and that’s where parents come in.