“cognitive dissonance, a universal human phenomenon, is based on the assumption that people want consistency between their expectations and reality, and twist their thinking into knots to make that happen,” she writes. “in the case of drug reactions, to preserve the notion that our efforts help rather than hurt, our impulse is to attribute the harm to something other than our intervention.”
in other words, if you believe that your job is to heal and not hurt — your purpose, even — it can be difficult to acknowledge that the medicine you prescribe with the goal of making someone feel better is actually making them feel worse. in fact, if you consider this one translation of a quote from the hippocratic oath:
“i will follow that system of regimen which, according to my ability and judgment, i consider for the benefit of my patients, and abstain from whatever is deleterious and mischievous.”
sounds like a tall order, especially when you consider that just about all medications and therapies come with some aspect of “deleteriousness,” or the capacity to cause some kind of harm.
the “nocebo effect” has a lot to do with how much your doctor tells you about how your medication will affect you