what makes the abbvie approach different is a method they call anchor zero. “rather than just diving into business strategies,” natacha explains, “we actually take a step back and look at the realities of patients and caregivers and what their unmet needs are.”
natacha raphael, head of corporate affairs and patient engagement with abbvie canada. supplied
rather than focusing solely on medicines, anchor zero asks what solutions can holistically make a difference. that’s the driving force behind abbvie providing more than $10 million in funding to canadian health care, patient-focused initiatives, and community organizations.
ibd scholarship empowers students with chronic illness
there are dozens of projects and programs that are supported by abbvie, one of which is a particularly impactful initiative with crohn’s and colitis canada.
as part of a longstanding partnership with crohn’s and colitis canada, abbvie has created the ibd (inflammatory bowel disease) scholarship. each year, 15 students are awarded a $5,000 scholarship to support their education at a post-secondary institution in canada.
“our partnership with abbvie has been transformative for the ibd community,” says josh berman president and ceo of crohn’s and colitis canada. “for more than a decade, this scholarship program has not only eased the financial burden for students living with crohn’s or colitis, but it has also amplified their voices and celebrated their resilience.”