public health teams are here to help. since the start, we’ve worked closely with ahs and local leadership to manage the outbreak response and support affected communities. that collaborative effort has led to a 67-per-cent increase in doses administered since march 16, in comparison to the same time last year. but we still have more work to do.
we’re making sure families have the facts and know what they can do to protect themselves and others. starting next week, we will launch a new campaign to raise measles awareness and vaccine access, don’t get measles. get immunized. this campaign will be across radio, print, digital, and social media, in 14 languages. furthermore, a toolkit is being developed to share with daycare providers to ensure parents have the information they need to protect their children.
we understand that vaccine decisions are deeply personal. we’re not here to pressure, but to inform — and to support families in making choices that prioritize their health and safety.
for families who choose to immunize, now is the time.
the vaccine is readily available, free, highly effective at preventing infections and complications, and has a long-proven record of safety. check your immunization status and if you’re not up to date, get immunized to protect the people you love. if you’re unsure, call the hotline. alberta’s health system is ready to help you take the next step.