liberal candidate tyler watt tries to reach out to 1,000 voters a day through door knocks or phone calls in nepean.
his odds of winning a seat in queen’s park vastly improved now that the riding was recently vacated by longtime mpp lisa macleod.
macleod won six times in a row for the progressive conservatives in provincial politics, most recently in 2022, when watt ran for the first time. he came in second, about 2,100 votes behind macleod.
now he’s hoping voters remember him from his last election campaign, and that his profile will give him an edge.
watt is a registered nurse who wears his scrubs in his campaign materials, but not while knocking on doors.
“people remember me at the door,” he said. “people here are not very partisan. they just want someone who will be good for the community.”
according to conventional wisdom, when it comes to elections, time spent in office matters. winning an election — or multiple elections, sometimes for decades on end — creates brand equity for a candidate.
“people will vote the same way until there’s a reason not to,” said alex marland, who researches political dynamics at acadia university.
the list of advantages is long for an incumbent, as they are often called in an improperly borrowed term from american politics. (technically speaking, there are no incumbents in ontario politics. during an election campaign, there are no sitting mpps and therefore there are no incumbents. in canada, the proper term would be the rather verbose
“former sitting member seeking re-election.”)