introducing healthingdna: bringing personalized experiences and campaign optimization together to improve health outcomes
healthingdna is not your average audience and campaign delivery process.
2 minute read
in the world of healthcare, personalized experiences have never been more critical.
at healthing, we’ve always been committed to delivering valuable and timely healthcare information to our audience. as we continue to learn and grow to better serve our readers and partners, we are thrilled to take our commitment to a whole new level and introduce healthingdna, an innovative audience segmentation and campaign optimization model designed exclusively for our partners.
healthingdna is not your average audience and campaign delivery process. it’s poised to redefine how relevant healthcare messaging can be done, helping our readers access more relevant content and create better health outcomes while allowing commercial partners to provide key information throughout the journey.
here’s how it works: we curate specialized healthcare editorial content for our audience. as readers engage with this content, they are added to custom audience segments based on healthcare conditions. these segments are used to provide tailored resources to aid in their reader journey. it’s a data-driven approach that empowers us to deliver highly relevant content and messaging that truly resonates with our readers.
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healthingdna goes the extra mile by refining and expanding those segments through engagement, creating a robust group of interested users that can benefit from that relevant healthcare information.
privacy and the respectful handling of personal information provided to postmedia are core principles in all our media solutions, safeguarding our clients and their customers. in the development and implementation of healthingdna, these principles are paramount. we ensure that all data is handled with the utmost care and confidentiality according to federal guidelines, maintaining the trust and safety of our readers. this commitment to privacy is embedded in every aspect of healthingdna, ensuring a secure and respectful experience for all.
“our goal on healthing is to provide a safe and trusted space to give readers the opportunity to educate and empower themselves to achieve better health outcomes,” executive producer andrew robichaud said. “this approach allows us to consistently provide the right content to satisfy the right user needs at all times.”
the promise of healthingdna is simple but powerful: a superior and more efficient experience for our readers alongside greater reach for our healthcare partners. by understanding what our readers need and optimizing content delivery, this innovative model helps healthcare providers achieve their goals more efficiently while providing users meaningful solutions along the way.
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“one of the most exciting aspects of our work is providing our readers with content that speaks to their unique interests and experiences” media strategist michael sanders said. “we are making great strides in personalizing our content delivery, and the fact that our engagement metrics continue to improve is great validation”
in a rapidly evolving healthcare landscape, healthingdna emerges as a game-changer, bringing more relevance and effectiveness to healthcare experiences and our partners. it’s not just about data; it’s about building meaningful connections and delivering value to stakeholders across the health spectrum.
as we embark on this exciting journey with healthingdna, we invite you to join us in redefining personalized healthcare experiences. together, we’re reaching not just more people, but the right people.
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